Even though this camp is one of the best-established in the region, up until I was hired most of their advertising concentrated on the beauty of their facilities. I decided to focus on their (literal) happy campers and great programs, and directed the photographers to make sure all of the fun of summer camp came through. This campaign resulted in increased engagement and a lot more registrations for the following year.
- Project Type: Advertising Campaign
- Skills Needed: InDesign, Photoshop, Illustrator