The Challenge
Even though this is one of the best-established camps in the region, up until I was hired most of their advertising concentrated on the beauty of their facilities and not the people.
I decided to focus on their (literal) happy campers and great programs, and directed the photographers to make sure all of the fun of summer camp came through: lots of smiles and plenty of action. This campaign resulted in increased engagement with the parents and a 10% increase in registrations for the following year.
What I Did:
- Art Direction
- Branding
- Project Management
- Graphic Design
- Photo Direction
- Photography
- Photo Manipulation
- Editing
- Writing
- Final Production
Project Type:
Advertising Campaign
Programs used:
- InDesign
- Photoshop
- Illustrator